“by searching for an outstanding feature, you’re accomplishing the second important step—you’re forcing yourself to look at, be interested in, concentrate on, that face! What you select could be anything: hair or hairline; forehead (narrow, wide, or high); eyebrows (straight, arched, bushy); eyes (narrow, wide-spaced, close-set); nose (large, small, pug, ski); nostrils (flaring, pinched); high cheekbones; cheeks (full or sunken); lips (straight, arched, full, thin); chin (cleft, receding, jutting); lines, pimples, warts, dimples—anything. First impressions are usually lasting impressions, and what is outstanding on someone’s face now will, most likely, seem outstanding when you see that face again. That’s important; but more important is the fact that you’ve really looked at that face. You’re etching that face into your memory by just trying to apply the system.”