“Ordinarily, there’d be no way to picture a name like Bentavagnia (pronounced bent-a-vane-ya). But you can picture, say, a bent weather vane. And bent vane has to remind you of Bentavagnia! The Substitute Word system will work beautifully to help you remember names. Applying it will force you to listen to, pay attention to, concentrate on that name—to be Originally Aware of”