“I’ve long believed that to effectively manage it is not only a critical competency but a significant predictor of company performance,” he explains. “One of these days, I’d like to create a hedge fund that invests in companies, taking long positions on companies with great it organizations that help the business win, and short the companies where it lets everyone down. I think we’d make a killing. What better way is there to force the next generation of ceos to give a shit about it?”