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Seth Godin

“Let’s start with their slogan, “Fair and Balanced.” While one could argue whether their news is fair and balanced, the slogan itself is brilliant. It flatters the audience, reminds them that they are not a tiny minority and reinforces a message that their worldview is valid and appropriate. “News for Conservatives” is precisely the wrong message. Subtlety makes the story work. By acting as though they represent the majority opinion, they frame their story in a way that this audience understands.”

Seth Godin, TODOS LOS ESPECIALISTAS EN MARKETING SON MENTIROSOS:: Los actuales vendedores de sueños
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