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Jim Collins

“Indeed, the real question is not, “Why greatness?” but “What work makes you feel compelled to try to create greatness?” If you have to ask the question, “Why should we try to make it great? Isn’t success enough?” then you’re probably engaged in the wrong line of work.”

Jim Collins, Good to Great: Why Some Companies Make the Leap...And Others Don't
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Good to Great: Why Some Companies Make the Leap...And Others Don't Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins
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