“Ries points out that at most companies “the resources flow to the person with the most confident, best plan. Or the person with no failures on their record.” The solution, Ries says, is that companies must direct more budgetary resources to those who are exploring unanswered questions, conducting promising experiments, and taking intelligent risks. It’s a radical notion for most businesses, but “failed experiments” (which often pave the way for subsequent innovations) should be rewarded alongside proven successes, particularly if the experiment or the questioning provides valuable learning.”