“At Dartmouth, computer-science professor Andrew Campbell collected data from students using a mobile app called StudentLife and discovered that the average bedtime for students was 2:30 a.m. It's no wonder that a Dartmouth health survey showed that more than half of the students had experienced sleep difficulties within the past year. Freshman Kristin Winkle said, "I think sleep is seen as the enemy of fun, or of productivity." Freshman Rob Del Mauro cited FOMO as the reason sleep was sacrificed, calling sleep a "taboo practice" at Dartmouth. And sophomore Ke Zhao tells her roommate that "the trade-off for A's are Z's.”