“Everyone is irrational some of the time and in particular everyone is susceptible to the availability error. I give a final striking example ... In 1969, Jerzy Kosinsky's novel Steps won the American National Book Award for fiction. Eight years later some joker had it retyped and sent the manuscript with no title and under a false name to fourteen major publishers and thirteen literary agents in the US, including ... the firm that had originally published it. Of the twenty-seven people to whom it was submitted, not one recognised that it had already been published. Moreover, all twenty-seven rejected it. All it lacked was Jerzy Kosinsky's name to create the halo effect: without the name, it was seen as an indifferent book.”