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Gustave Le Bon

“Words whose sense is the most ill-defined are sometimes those that possess the most influence. Such, for example, are the terms democracy, socialism, equality, liberty, &c., whose meaning is so vague that bulky volumes do not suffice to precisely fix it. Yet it is certain that a truly magical power is attached to those short syllables, as if they contained the solution of all problems.”

Gustave Le Bon, The Crowd: A Study of the Popular Mind
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The Crowd: A Study of the Popular Mind (Solis Classics) The Crowd: A Study of the Popular Mind by Gustave Le Bon
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