“Here are five questions most likely to generate the best response for a customer testimonial:        1.  What was the problem you were having before you discovered our product?        2.  What did the frustration feel like as you tried to solve that problem?        3.  What was different about our product?        4.  Take us to the moment when you realized our product was actually working to solve your problem.        5.  Tell us what life looks like now that your problem is solved or being solved.”