“The Why/What If/How progression offers a simplified way to approach questioning; it’s an attempt to bring at least some semblance of order to a questioning process that is, by its nature, chaotic and unpredictable. A journey of inquiry is bound to lead you into the unknown (as it should), but if you have a sense of the kinds of questions to ask at various stages along the way, you’ve at least got some road markers. Indeed, this is the beauty of “process” in general: It may not provide any answers or solutions, but, as one design-thinker told me, having a process helps you to keep taking next steps—so that, as he put it, “even when you don’t know what41 you’re doing, you still know what to do.”