“boiling frogs” and “elephants in the room”—combine them with your list of trends and spend some time pondering how you could exploit them. Ask yourself, • Which of these would be the most disruptive? • For which ones are we least ready? • Which ones are right in front of us, yet we are hesitant to admit they’re there? • What about our competitors—why are they ready for some more than others? • How do these future events, whether likely or unlikely, influence the kinds of new ideas we want to generate during Step 3 divergence? • How do they change our central line of inquiry?”