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“Beyond these specific losses, is there something that is over for everyone? Is it a chapter in the organization’s history? Is it an unspoken assumption about what the employees can expect from their employer? Is it something that the organization stands for? Whatever has ended might be described with a phrase like one of these: “We take care of our people.” “We are a cutting-edge, high-tech company.” “We won’t settle for finishing second.” “We won’t be undersold.” “We will always act ethically.” “We promote from within.”

William Bridges, Managing Transitions: Making the Most of Change
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Managing Transitions: Making the Most of Change Managing Transitions: Making the Most of Change by William Bridges
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