“Why would anyone want to drink a poisonous, highly addictive drug that tastes foul; a drug that will shorten your life, debilitate your immune system and impede your concentration; a drug that will destroy your nervous system, your confidence, your courage and your ability to relax? Why would you want to take a drug that will cost you about £100,000/$160,000 in your lifetime and do absolutely nothing for you whatsoever?”