Goodreads asked Kerensa Jennings:

How do you get inspired to write?

Kerensa Jennings Gosh - from anything and everything! I think the best answer I can offer is to share the text from my professorial lecture. Entitled '"Orchids were the repository of her dreams" - a critical analysis of the creative process', this is the lecture I gave in 2015 on the occasion of being made Visiting Professor of Media, Strategy and Communications at the award winning University of Huddersfield.

I have just published this lecture into a blog post here on GoodReads for anyone interested. If it's of use to you to get hold of the slides and visuals from the lecture, please get in touch.

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