Goodreads asked Simon Weiner:

Where did you get the idea for your most recent book?

Simon Weiner I felt strongly that I wanted to share my value added business experience with other business people. I had given a presentation on value added in Late 2014 to a Professional Group and that was NOT sufficient as more people needed to know more about Value Added. Late 2015, I had a free 3 month window and decided I would first try and share this experience thru a book first. And then use this book as a platform to share more widely.

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