Michele Wucker
I'm putting the final touches on my newest book, THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore, coming out from St Martins in Spring 2016. This is the most exciting part of writing a book, when the slogging as done and it's now polishing and watching it come to life.
The Gray Rhino is like the Elephant in the Room, only a lot more dangerous. We're terrible at dealing with the highly obvious problems in front of us that we know we have to deal with, but neglect anyway: from day-to-day challenges like changing your diet before you have a heart attack, to business issues like cybersecurity or disruptive technologies, to economic policies and global issues like climate change. This book helps us to recognize why we're so bad at recognizing the obvious. It also shows how to use that knowledge to not just avoid being trampled but also in many cases to identify and profit from new opportunities created by solving those problems.
The Gray Rhino is like the Elephant in the Room, only a lot more dangerous. We're terrible at dealing with the highly obvious problems in front of us that we know we have to deal with, but neglect anyway: from day-to-day challenges like changing your diet before you have a heart attack, to business issues like cybersecurity or disruptive technologies, to economic policies and global issues like climate change. This book helps us to recognize why we're so bad at recognizing the obvious. It also shows how to use that knowledge to not just avoid being trampled but also in many cases to identify and profit from new opportunities created by solving those problems.
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Sep 05, 2015 08:50AM · flag
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