Goodreads asked Matthew Sullivan:

How do you deal with writer’s block?

Matthew Sullivan I think of writer's block as less of a block and more of a lack of enthusiasm. I never have a problem coming up with ideas, I'm just not always excited about executing them. For me, the best way to avoid this problem is to always find a reason to be excited about what I am working on. I start small, coming up with a sentence or interaction that will get me amped up to get the page or chapter down, and then I keep building from there. If for one reason or another, I can't find a way to get excited about working on, I take that as a sign that the idea isn't ready and just move on to the next story idea. Usually, moving on eliminates any frustration, and helps me come up with new ideas for my original idea.

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