Goodreads asked Mark Logie:

What’s your advice for aspiring writers?

Mark Logie Learn as much as you can about marketing books before you submit your work to publishers or agents, or before you self-publish. You need to establish a presence in the marketplace as soon as you can (again, before publication, if possible) because, especially in the early stages of your career, you need to promote the author, not the book. (I learned that from the great guru on book marketing, Carolyn Howard-Johnson. Get a copy of book, "The Frugal Book Promoter" too: it's invaluable.)

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