It is important to create real, identifiable characters in a story – unless of course one is writing a fantasy or a superhero story. Correct use of the language is essential. An author should ensure that a story progresses at a uniform pace – a story that slows down after an energetic start is a big let down. Finally, it is not about the length but always about the impact of a story. I have read 1-page stories that have left me thinking for days.