A Goodreads user asked A.J. Sendall:

A.J., have you had experience working with or approaching traditional publishers and what was that experience like?

A.J. Sendall From the outset, I decided to self-publish. In part because I am used to running myself as a business/freelance contractor, also because of the rapidly shifting nature of publishing. There seems little, if any, advantage for emerging authors to sign with a legacy publisher. You still need to do nearly all of the advertising and platform building yourself, and for many there is not any included editing, cover design etc...
So for me it was a clear choice.
How about you?

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