Goodreads asked Mike Sutton:

Where did you get the idea for your most recent book?

Mike Sutton I was literally "playing about with Google" when I discovered that different ways of searching using very precise word, phrase and date filtering enabled me to know if certain terms and concepts had been coined earlier than previously believed. In this way I first revealed that the science books books are wrong to claim that Richard Dawkins coined the phrase and concept of the selfish gene.

Moving to Darwin, I discovered that in 1860 he was apparently first (at least out of 30 million books) to publish the term 'process of natural selection'. My eureka moment came when I discovered that in 1831 Patrick Matthew was not only first to coin the term 'natural process of selection', but also that he is widely credited by experts in the field to have published the full theory of natural selection 28 years before Darwin replicated it in The Origin of Species. That Darwin could co-incidentally, and supposedly independently, replicate Matthew's prior published theory and use the exact same four words to name it somewhat beggared belief.

A little further research unearthed a great deal of new evidence that bust the myth that no one known to either Darwin or Wallace had read Matthew's book before 1860. I soon proved that was merely a fallacious "knowledge belief" by way of uniquely discovering Matthew's book had in fact been cited in the literature by naturalists well known to Darwin and Wallace..Moreover three of those naturalists played major roles at the epicenter of Darwin's and Wallace's written work on natural selection before 1858.

flag