Yrsa
Yrsa asked B.J. Novak:

Dear Beeg (as far as I can tell, I am now first to have called you that. That's right. I stoled it.), I love writing but.. I find it hard to motivate myself to do so when I could just as well do something easier. How do you find motivation to "put in the hours"? Or where does it come from?

B.J. Novak Then do something easier! People have enough to read.

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