Why do you crave escapism and romance of a slightly different world?
(Female First magazine http://www.femalefirst.co.uk/books/harriet-moore-legacy-of-the-mind-545703.html#ixzz3Ly4ZUqSK)
Who hasn’t wished (or maybe even believed a little bit) that they could summon objects in Matilda like fashion, or send messages telepathically, or silently influence others? I think this is why books with magic and vampires have done so well; we just adore the stuff we can’t quite do and the mystery of something different to what we know. I also love that in a slightly different world, you can take out all the bits of our world that make it fraught; televisions, mobile phones, consumerism, hectic work schedules, and create an environment that feels like a Chanel advert. Who wouldn’t want to escape there?