Goodreads
Goodreads asked Jay Fortune:

Where did you get the idea for your most recent book?

Jay Fortune It started with one clear, simple image - a young girl throwing an apple to her father who was mysteriously floating in the sky above her.

Interestingly, that image never made it into the final book!

I think my previous career as a magician and my current career as an artist, allows me to play with perception, question the nature of reality and write visual scenes as they appear in my imagination like finished paintings.

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