Goodreads asked Brett Ashley Kaplan:

How do you get inspired to write?

Brett Ashley Kaplan Sometimes ideas just come to me: the novel-within-the novel, Rare Stuff, for example, about whales, that just came to me. Sometimes I take things I've read about or experiences I've had and morph them into fiction. Yesterday, I read an article in the New York Times about a man holding out and hanging onto his apartment on 84th Street (two blocks from where I grew up) and I thought, "What an amazing story! I could write about that!" (I won't because I'm working on too many other books!).

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