Goodreads asked Lisa Masiello:

What’s your advice for aspiring writers?

Lisa Masiello Writers are asked this question all the time and my answer is different than most. Most writers say either:
1. Write what you know.
2. Write what sells.
My advice is to write what you LOVE. Writing a book is a long, hard slog. (Even though I love doing it.) I may know a lot about downhill skiing but if I don't love the topic, I'm not going to spend the time it takes to write a whole book. Books on Artificial Intelligence, AI, are hot but I couldn't bring myself to write a book about it.
My passion is using my career experience to help people start businesses. It's what I love. So, I enjoy spending months writing about the sales, marketing, funding, and staffing elements of starting a business. It's not a chore and I get it done.
Being a successful writer is about much more than writing the book. You have to publish it, market it, and so much more. You will live with the topic for a long time. If you love it, it won't seem like work and you will achieve your dream of completing a book. If you don't love it, you will find an excuse to stop in the middle and never finish.

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