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Goodreads asked Mike Wolpert:

Where did you get the idea for your most recent book?

Mike Wolpert Small and mid sized businesses are the backbone of the American economy - and form the fabric that supports our society, for many years I've worked with these businesses to create messages and systems to attract new customers and grow their sales. As we all move through this Covid and Economic recovery, we have all made or are making new buying decisions and creating new habits.
This is the most critical time for business owners to tell their story (better than an ad, any day) with video (better than a long blog post everyday) and shared on social media (more effective than paid media, all day) - it's a battle for attention and we must tell the story of what we do, why we do it and why walking through your door to buy is better for the customer and community than logging on to say ... Amazon ;)
This How-To guide to Video Marketing and StorySelling encapsulates much of what I've taught our consulting clients and produced for them. You can do this, you have a story to tell and a video camera in your pocket. This will put them together and inspire you to action!

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