Paperbackreviewer
asked
Ritu Singh:
Hey! Loved your book, and I hope to read more from you. One thing to ask: how long did it take you to write this book, and what would you say was the most challenging aspect of writing it?
Ritu Singh
Thank you, so glad you liked my book! Just saw your question while posting about a new edition. It took me over two years of work during which there were long patches of research, writing and doing nothing at all. Keeping the tone engaging and light across so many kinds of case studies was pretty challenging but fun.
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