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Goodreads asked Simon Roberts:

Where did you get the idea for your most recent book?

Simon Roberts The inspiration for this book came from my work as a consultant and was fuelled by long term interest in what is often known as tacit knowledge. As a researchers and consultant I'd always be frustrated by the tendency to assume that if people don't really "get" your findings or don't know what to do with them, the 'answer' os to focus on how the ideas are being communicated. Instead I became interested in how we acquire knowledge and as an anthropologist I'd long taken it as a given that knowledge - of a cultural and practical nature - comes to reside in and is expressed through the body.

Those entry points let me first to work on embodiment and embodied knowledge and in time I realised that multiple disciplines (neuroscience, cognitive science, AI etc) were all hitching their wagons to the idea that body not only shapes how we think, but how we come to know.

My aim with the book has been to thread these different strands together in an approachable way, and to write a deep book but one that is practical too. I hope I have succeeded.

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