Goodreads asked David Kamp:

Where did you get the idea for your most recent book?

David Kamp It occurred to me that no one had ever considered the late 60s/early 70s explosion of enlightened children’s TV—e.g., “Sesame Street,” “Mister Rogers’ Neighborhood,” “The Electric Company,” “Zoom,” “Schoolhouse Rock,” and “Free to Be... You and Me”—as a SOCIAL MOVEMENT. Which it very much was. So I decided to write a fun, lively history of this movement. I also hope, if I may be earnest here, that the book offers an aspirational model in our own strained times for how collective good gets done even in difficult times. ’Cause that era was pretty crazy, too.

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