Wayne Coker asked Wayne Coker:

Why is it a good idea to write about business in a story telling way such as your novel?

Wayne Coker Discussing Business in a storytelling way is far more powerful. It enables us to change our prejudice in the way things have always been done. when immersed in a story as opposed to the textbook lingo that you’ll find in all the other business books, your reading unlocks its secrets and becomes an assimilation of what you’re learning as you feel the things happing to those in the story is happing to us. Storytelling is an innovation in education that has been found to be a lot more effective in producing change by allowing us to better understand the world around us and understanding ourselves. This would be your first step in cultivating organizational performance and building your business culture.

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