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Heart-Shaped Box,
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Cindi
Because the suit that he orders comes in a heart shaped box. Also, there are a lot of references to rock music and musicians within the novel.
Jo Armstrong
When Joe Hill was writing the story, he initially called it 'Dead man's suit', but he wasn't happy with the title. As he was writing the part where Jude receives the suit, the Nirvana song - Heart Shaped Box - came on the radio, and so he put the suit in a heart shaped box - and there was born the title of the book! (Taken from the introduction to the 10th anniversary edition of the book)
Lauren Brender
In part, yes it was, it is also in reference to a major part fo the story where the suit he orders, arrives in a black, heart-shaped box
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