Goodreads asked Zaid Ismail:

How do you get inspired to write?

Zaid Ismail One golden rule that I live by is that I will not publish anything, not even a blog post, unless I believe in the value that it offers. That's why I rarely write about topical issues that may be the flavour of the month because I only add my opinion in the mix if I believe that it is sufficiently informed. Having said that, my inspiration is found in the triumphs that ordinary people experience against struggles that are often larger than life.

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