Goodreads asked Richard Godwin:

Where did you get the idea for your most recent book?

Richard Godwin Insincerity emerged from a fusion of ideas, firstly the fact that London, as a thriving metropolis, is packed with people leading double lives, secondly, the idea of a Lover saving a woman from a killer and inspiring that woman, whose marriage has eroded her self-esteem, to believe in herself because of the pleasure and sexual appreciation he gives to her. It is in one way a love story, and a passionate one, in another a horror story, with a literary pulse pounding out the heartbeat of Jekyll and Hyde. The juxtaposition and synthesis of the two creates an interesting fusion of pleasure and fear, psychopathology and eroticism, a sweating, at times, breathless cauldron of temptation and sin, danger and sexual tension throughout, and yes, those double lives and why people lead them.

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