Goodreads
Goodreads asked Mark Anthony Peterson:

Where did you get the idea for your most recent book?

Mark Anthony Peterson I got the idea for Guerrillapreneur from my personal experiences as President & CEO of PrideRock Holding Company ("PrideRock"). PrideRock was a biometric screening company. We were a small player facing larger competition from government contractors with billions to spend. To survive, we had to master the tactics referenced in Art of War. I synthesized these experiences in hopes of helping entrepreneurs take on the Goliaths in their industries.

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