Ray Blasing
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For me, the greatest joy of being an author is the sense of creation—the same feeling I’ve always had when inventing something new in my engineering and entrepreneurial life. Writing a book is like designing a technology that didn’t exist the day before: you conjure something into the world using nothing but your thoughts, your ideals, your experiences, and the insights you’ve gathered over a lifetime. It’s an act of building from scratch, with a keyboard as the workshop and your own perspective as the blueprint.
In General Career Intelligence, I write about the value of leaning into your strengths—how we thrive when we operate in the zone where passion, proficiency, and purpose intersect. Writing lives in that zone for me. It feels natural, energizing, and deeply satisfying. And while many people struggle with writing, shaping ideas into clear, compelling prose is something I’ve grown to see as a superpower—one that can elevate virtually any career or creative pursuit, a point I reinforce throughout both books.
Another part I love is the freedom: as an author, you answer to no one but your own conscience and craft. You’re not writing for a boss or an investor; you’re writing because you believe the ideas matter. It’s a lot like good consulting—the “payment” is knowing that something you wrote might help someone think differently, solve a problem, navigate a challenge, or simply feel seen. That’s its own reward.
And there’s a quiet magic in the permanence of it all. Long after the keystrokes fade, the ideas remain. Somewhere, someday, a reader you’ll never meet may stumble across a line or concept that shifts their direction, calms a fear, sparks ambition, or reinforces their own inner strength. That possibility—that your lived experience can be repurposed as fuel for someone else’s success—is, to me, the best part of being an author.
For me, the greatest joy of being an author is the sense of creation—the same feeling I’ve always had when inventing something new in my engineering and entrepreneurial life. Writing a book is like designing a technology that didn’t exist the day before: you conjure something into the world using nothing but your thoughts, your ideals, your experiences, and the insights you’ve gathered over a lifetime. It’s an act of building from scratch, with a keyboard as the workshop and your own perspective as the blueprint.
In General Career Intelligence, I write about the value of leaning into your strengths—how we thrive when we operate in the zone where passion, proficiency, and purpose intersect. Writing lives in that zone for me. It feels natural, energizing, and deeply satisfying. And while many people struggle with writing, shaping ideas into clear, compelling prose is something I’ve grown to see as a superpower—one that can elevate virtually any career or creative pursuit, a point I reinforce throughout both books.
Another part I love is the freedom: as an author, you answer to no one but your own conscience and craft. You’re not writing for a boss or an investor; you’re writing because you believe the ideas matter. It’s a lot like good consulting—the “payment” is knowing that something you wrote might help someone think differently, solve a problem, navigate a challenge, or simply feel seen. That’s its own reward.
And there’s a quiet magic in the permanence of it all. Long after the keystrokes fade, the ideas remain. Somewhere, someday, a reader you’ll never meet may stumble across a line or concept that shifts their direction, calms a fear, sparks ambition, or reinforces their own inner strength. That possibility—that your lived experience can be repurposed as fuel for someone else’s success—is, to me, the best part of being an author.
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