Goodreads asked Suman Srivastava:

Where did you get the idea for your most recent book?

Suman Srivastava Somerset Maugham wrote that you don't really know whether you know something until you write it all down and publish it. So that is what I have done. Wrote down what I know from reading all those marketing and business books, mainly to figure out whether I really have understood them. Hopefully this book will also help clarify confusion of a few other people too.

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