Goodreads asked Tara Heavey:

What’s your advice for aspiring writers?

Tara Heavey Find the sweet spot between what you love to write and what your audience loves to read. In other words, I wouldn't advise writing directly for market. However, there are so many genres out there - especially in this exciting era of mass independent authorship - that you are bound to find an area in which you love to write that plenty of readers will resonate with also. So keep one eye (or half an eye) on the market, but absolutely keep writing what you are passionate about.

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