A Goodreads user asked Elle Pierre:

what's your strategy for promoting your picture books?

Elle Pierre Hi! This is kind of lengthy, so bear with me:

For starters, I joined the Goodreads Author Program and became an active member of the community. Having is outlet to connect with your readers is probably the first most crucial aspect of promoting your books. Second is advertising!

Currently I have several ads circulating for my picture book Tip & Lulu: A tale of two friends thanks to their Self-Served Advertising feature, found here: https://www.goodreads.com/advertisers.

From time to time I'll offer review copies of my books to gain more reviews. Studies show that online shoppers will browse through the product reviews before making a purchase, so it's especially important to have a couple reviews.

Join a few groups pertaining to your specific interests (YA, Picture books, etc.) and make connections with other writers and potential readers, but always do more than promote yourself! Talk about your favorite books and follow users with similar interests. Be a part of the community!

So I guess, tl;dr: My strategy involves being active, advertising, and making connections with fellow readers and writers.

I hope this answers your question! Let me know if you'd like me to elaborate on anything specific!

Edit: Though I have yet to try this, it's a good idea to sign up for Twitter and be a part of their author communities as well. Posting things that are relevant on a regular basis helps people get to know you more, thus stirring up interests in you and your work!

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