Goodreads asked Lance McCullough:

Where did you get the idea for your most recent book?

Lance McCullough I was inspired to write the "30 Minute Body" book because of my desire to provide useful, accurate information about weight and cardio training, diet and nutrition that would change people's lives for the better. The information is drawn from my years of teaching personal training clients how to achieve their health and fitness goals and watching their results. The obesity and diabetes crises in this country are proof that the health and fitness industry is not doing its job to educate the public about important health topics. Instead of honestly discussing the basics of a safe, efficient and effective program, the health and fitness industry promises a "magic pill"or offers an unsustainable fad. While this approach sells products and pills, it does not change the course of the obesity and diabetes health problems, nor help reduce the cost of medical care.
To be fair, I don't think the health and fitness industry is doing this intentionally. Instead, I see a lack of old-fashioned common sense, too much follow-the-leader, and not enough asking why.
My goal with this book is to change the way society views exercise - not as something that is very hard and time-consuming, but something that can produce huge positive changes in a person's overall health, fitness, well-being and happiness.

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