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Goodreads asked Stewart Lee Beck:

Where did you get the idea for your most recent book?

Stewart Lee Beck Why does 80% of the planet know so little about the other 20% of the planet? That's the question I asked myself one morning and the genesis of our China Simplified project.

I've lived in China for over 20 years and remain fascinated by the history, language, and culture. Most of my overseas friends are curious about China, yet most readily admit they don't understand the country and its people, which is amazing considering the volume of books and media coverage devoted to the subject. Visit ChinaSimplified.com to discover what we're doing about it.

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