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I am inclined to think that when bullshit is pretentious, this happens because pretentiousness is its motive rather than a constitutive element of its essence.
Then he necessarily misrepresents at least two things. He misrepresents whatever he is talking about—i.e., the state of affairs that is the topic or referent of his discourse—and in doing this he cannot avoid misrepresenting his own mind as well.
someone who lies about how much money he has in his pocket both gives an account of the amount of money in his pocket and conveys that he believes this account. If the lie works, then its victim is twice deceived, having one false belief about what is in the liar’s pocket and another false belief about what is in the liar’s mind.
Thoughtful attention to detail requires discipline and objectivity. It entails accepting standards and limitations that forbid the indulgence of impulse or whim.
The realms of advertising and of public relations, and the nowadays closely related realm of politics, are replete with instances of bullshit so unmitigated that they can serve among the most indisputable and classic paradigms of the concept.
However studiously and conscientiously the bullshitter proceeds, it remains true that he is also trying to get away with something.
Her fault is not that she fails to get things right, but that she is not even trying.
It is just this lack of connection to a concern with truth—this indifference to how things really are—that I regard as of the essence of bullshit.
Just as hot air is speech that has been emptied of all informative content, so excrement is matter from which everything nutritive has been removed.
It does seem that bullshitting involves a kind of bluff. It is closer to bluffing, surely, than to telling a lie.
what is the relevant difference here between a bluff and a lie?
the concept most central to the distinctive nature of a lie is that of falsity: the liar is essentially someone who deliberately promulgates a falsehood.
For the essence of bullshit is not that it is false but that it is phony.
What is wrong with a counterfeit is not what it is like, but how it was made. This points to a similar and fundamental aspect of the essential nature of bullshit: although it is produced without concern with the truth, it need not be false. The bullshitter is faking things. But this does not mean that he necessarily gets them wrong.
In fact, people do tend to be more tolerant of bullshit than of lies, perhaps because we are less inclined to take the former as a personal affront.
Telling a lie is an act with a sharp focus. It is designed to insert a particular falsehood at a specific point in a set or system of beliefs, in order to avoid the consequences of having that point occupied by the truth.
The liar is inescapably concerned with truth-values. In order to invent a lie at all, he must think he knows what is true. And in order to invent an effective lie, he must design his falsehood under the guidance of that truth.
On the other hand, a person who undertakes to bullshit his way through has much more freedom.
He does not limit himself to inserting a certain falsehood at a specific point, and thus he is not constrained by the truths surrounding that point or intersecting it. He is prepared...
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the mode of creativity upon which it relies is less analytical and less deliberative than that which is mobilized in lying.
The fact about himself that the bullshitter hides, on the other hand, is that the truth-values of his statements are of no central interest to him;
It is impossible for someone to lie unless he thinks he knows the truth. Producing bullshit requires no such conviction.
When an honest man speaks, he says only what he believes to be true; and for the liar, it is correspondingly indispensable that he considers his statements to be false. For the bullshitter, however, all these bets are off: he is neither on the side of the true nor on the side of the false. His eye is not on the facts at all, as the eyes of the honest man and of the liar are, except insofar as they may be pertinent to his interest in getting away with what he says. He does not care whether the things he says describe reality correctly. He just picks them out, or makes them up, to suit his
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what the person really wants is not to tell the lie but to attain the goal.
For most people, the fact that a statement is false constitutes in itself a reason, however weak and easily overridden, not to make the statement. For Saint Augustine’s pure liar it is, on the contrary, a reason in favor of making it. For the bullshitter it is in itself neither a reason in favor nor a reason against. Both in lying and in telling the truth people are guided by their beliefs concerning the way things are.
Someone who lies and someone who tells the truth are playing on opposite sides, so to speak, in the same game. Each responds to the facts as he understands them, although the response of the one is guided by the authority of the truth, while the response of the other defies that authority and refuses to meet its demands. The bullshitter ignores these demands altogether. He does not reject the authority of the truth, as the liar does, and oppose himself to it. He pays no attention to it at all. By virtue of this, bullshit is a greater enemy of the truth than lies are.
Why is there so much bullshit? Of course it is impossible to be sure that there is relatively more of it nowadays than at other times. There is more communication of all kinds in our time than ever before, but the proportion that is bullshit may not have increased.
Bullshit is unavoidable whenever circumstances require someone to talk without knowing what he is talking about.