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The characteristic topics of a bull session have to do with very personal and emotion-laden aspects of life—for instance, religion, politics, or sex.
What tends to go on in a bull session is that the participants try out various thoughts and attitudes in order to see how it feels to hear themselves saying such things and in order to discover how others respond, without its being assumed that they are committed to what they say: it is understood by everyone in a bull session that the statements people make do not necessarily reveal what they really believe or how they really feel. The main point is to make possible a high level of candor and an experimental or adventuresome approach to the subjects under discussion. Therefore provision is
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the production of bullshit is stimulated whenever a person’s obligations or opportunities to speak about some topic exceed his knowledge of the facts that are relevant to that topic.
Our natures are, indeed, elusively insubstantial—notoriously less stable and less inherent than the natures of other things. And insofar as this is the case, sincerity itself is bullshit.