DIEP THE ANH
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Marketing 3.0: From Products to Customers to the Human Spirit, by Philip Kotler

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To generate demand, it was no longer enough to target the customer’s mind with the classic positioning model. It was necessary to target the customer’s heart as well.
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Marketing 3.0: From Products to Customers to the Human Spirit
Marketing 3.0: From Products to Customers to the Human Spirit
by Philip Kotler
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