DIEP THE ANH

15%
Flag icon
New wave technology facilitates the widespread dissemination of information, ideas, and public opinion that enable consumers to collaborate for value creation. Technology drives globalization of the political and legal, economy, and social culture landscape, which creates cultural paradoxes in the society. Technology also drives the rise of the creative market, which is more spiritual in viewing the world.
Marketing 3.0: From Products to Customers to the Human Spirit
Rate this book
Clear rating
Open Preview