DIEP THE ANH’s Kindle Notes & Highlights

Marketing 3.0: From Products to Customers to the Human Spirit, by Philip Kotler

6%

Instead of treating people simply as consumers, marketers approach them as whole human beings with minds, hearts, and spirits.

See DIEP THE ANH’s 300 highlights

Marketing 3.0: From Products to Customers to the Human Spirit

Marketing 3.0: From Products to Customers to the Human Spirit

by Philip Kotler

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars