DIEP THE ANH
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Marketing 3.0: From Products to Customers to the Human Spirit, by Philip Kotler

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6 Alfred Rappaport, “10 Ways to Create Shareholder Value,” Harvard Business Review, September 2006.
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Marketing 3.0: From Products to Customers to the Human Spirit
Marketing 3.0: From Products to Customers to the Human Spirit
by Philip Kotler
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