DIEP THE ANH

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According to Lencioni, there are four different types of corporate values.7 Permission-to-play values are the basic standards of conduct that employees should have when they join the company. Aspirational values are values that a company lacks but the management hopes to achieve. Accidental values are acquired as a result of common personality traits of employees. Core values are the real corporate culture that guides employees’ actions.
Marketing 3.0: From Products to Customers to the Human Spirit
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