DIEP THE ANH
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Marketing 3.0: From Products to Customers to the Human Spirit, by Philip Kotler

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Plots you find in the Chicken Soup book series are examples of connection plots. In this type of plot, the brand is bridging the gaps that exist in everyday lives: racial, age, gender, and so on.
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Marketing 3.0: From Products to Customers to the Human Spirit
Marketing 3.0: From Products to Customers to the Human Spirit
by Philip Kotler
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